Careers

Marketing Manager

Location: Corporate Office

Status: Full Time / Exempt

Reports to: President & Chief Operating Officer

Think you would be a great fit? Send your resume to: careers@wanrack.com

DESCRIPTION:

WANRack is looking to hire a marketing manager immediately. We’re looking for an experienced and versatile marketing manager who can do it all. The ideal candidate has experience developing and executing all marketing campaigns. They will be comfortable with day-to-day marketing activities as well as a long-term strategy, thriving under deadlines and changing needs. If you are a people person who loves the rewarding challenge of building a brand, we want to hear from you.

OBJECTIVES:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

  • Work closely with and act as a liaison between the business development team and executive management- putting their ideas into play.

PRINCIPAL RESPONSIBILITIES:

  • Working to develop creatives and copy to meet objectives for all advertising and public-facing communications, including print, digital, and video

  • Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

  • Manage content and updates for customer and internal touch points, participate in events, document business processes, and provide sales support

  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

  • Present ideas and final deliverables to internal and external teams, and communicate with business development and executives about marketing strategies

SKILLS AND QUALIFICATIONS:

  • Bachelor’s degree (or equivalent) in marketing, business, or related field

  • Excellent written and verbal communication skills

  • Graphic Design

  • Proven experience developing marketing plans and campaigns

  • Strong project management, multitasking, and decision-making skills/ Excellent Time Management and Ability to Self-Manage

  • An eye for creativity

  • Experience with marketing automation and CRM tools

REQUIREMENTS:

  • Bachelor’s degree (or equivalent) in marketing, business, or related field

  • Excellent written and verbal communication skills

  • Graphic Design 

  • Proven experience developing marketing plans and campaigns

  • Strong project management, multitasking, and decision-making skills/ Excellent Time Management and Ability to Self-Manage

  • An eye for creativity

  • Experience with marketing automation and CRM tools

PREFERRED QUALIFICATIONS:

  • Proficiency in online marketing and social media strategy

  • Proven experience with Adobe Suite, Microsoft Suite, iMovie / Adobe Premiere, Canva, Salesforce, MailChimp, Squarespace

  • Willingness and ability to travel